Team

Digital Staff

Case Study
Team
Digital Staff

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shivansh@nayakandco.in

Hire digital employees who work
with the precision of specialists.

Hire digital employees
who work with the
precision of specialists.

Our core philosophy

We build digital employees who execute everyday, mundane tasks with excellence.

Every worker we create is a specialist who handles complex, repetitive tasks that drain your team's energy and time. They identify inefficiencies in your daily operations and resolve them automatically.

Based in Delhi · Worldwide (10:59PM)

Founded in India

Available for new projects

Explore the last case

Hire digital employees who work
with the precision of specialists.

The Talent You Need Doesn't Exist (Or Costs Too Much)

Let’s start a conversation

Welcome to Nayak & Co., an elite digital staffing agency where we hand-craft specialized digital employees for growing B2B, D2C, and e-commerce brands.

The talent you need to scale often doesn't exist—or costs too much—so we don't sell pre-packaged software that just adds to your workload.

Instead, we audit your business, find the core operational leaks, and sculpt flawless, tireless digital colleagues trained to your exact processes.

Whether it's a lead hunter executing deep sales research or a profit watchdog tracking margins in real-time, our employees handle complex, repetitive work with zero errors.

We don't leave setup until you're 100% satisfied, and once deployed, they stay in control while you shift from constant firefighting to smooth, predictable operations with total calm and clarity.

We go inside your business and understand exactly what you need and where your core operational problems lie.

We remove what is unnecessary and keep only what matters.

Audit

Based on our mutual understanding, we map out the exact digital staff your operations need.

Blueprint.

Deliver.

Every digital employee is built to serve your specific needs. They hit the ground running.

Overview

I am a results-driven lead research and outreach specialist with a proven ability to identify genuine points of connection through strategist-level client research. I consistently convert cold leads into warm conversations through highly personalized messaging and emails. I manage the full research-to-outreach pipeline, freeing sales teams to focus on closing.

Role

Your dedicated lead research and outreach specialist who never takes a day off.

Tags

Research

Personalized Outreach

Lead Engagement

Industry

B2B

Hire HOMER

Overview

I am an experienced sales operations professional with a strong track record of managing administrative follow-ups, tracking client interactions end-to-end, and ensuring zero drop-offs across the pipeline. I serve as the institutional memory of the sales function — maintaining continuity of client history even through team transitions.

Role

Your sales operations manager who remembers every client interaction, forever.

Tags

Sales Admin

CRM Management

Follow-Up Automation

Industry

B2B

Hire ALFRED

Overview

I am a detail-oriented financial analyst with expertise in cross-referencing sales data, payment gateway fees, shipping costs, and return rates to surface true per-order profitability. I specialize in identifying hidden cost leakages — including courier weight discrepancies and unclaimed gateway refunds — and flagging them before quarter close. I operate exclusively on a read-only basis, delivering clarity without disrupting controls.

Role

Your real-time financial analyst who tracks every rupee in and out.

Tags

Financial Monitoring

Profit Analysis

Cost Reconciliation

Industry

D2C / E-commerce

Hire MIDAS

Overview

I am a high-output creative production professional with demonstrated ability to generate product variants, lifestyle visuals, and seasonal campaign assets from existing brand materials — in hours, not weeks. I specialize in combating ad fatigue by delivering the creative volume needed to test, iterate, and scale campaigns without traditional bottlenecks or production costs.

Role

A creative team that produces ad variants in minutes.

Tags

Visual Production

Ad Variant Testing

Speed-to-Market

Industry

D2C

Hire PICASSO

Overview

I am a customer support professional with extensive experience managing high volumes of routine queries — including order status, return policies, and product information — with consistent speed, accuracy, and patience. I reduce ticket load on senior support staff by handling the majority of inbound issues, enabling the human team to focus on complex, relationship-driven interactions.

Role

Your 24/7 customer support lead who handles routine queries with perfect patience.

Tags

Customer Support

Instant Response

Query Management

Industry

E-commerce

Hire JARVIS

Overview

I am an operations-focused inventory and logistics coordinator with a strong record of maintaining real-time sync between digital storefronts and physical warehouse systems. I proactively monitor stock levels across all platforms and surface discrepancies before they impact the customer experience — eliminating oversells, ghost listings, and fulfillment errors before they occur.

Role

Your inventory and logistics monitor who keeps every platform in perfect sync.

Tags

Inventory Monitoring

Platform Sync

Operational Accuracy

Industry

E-commerce

Hire MONICA

Digital Staff

HOMER

Overview

Tags

Research

Personalized Outreach

Lead Engagement

Industry

B2B

Hire HOMER

ALFRED

Overview

Tags

Sales Admin

CRM Management

Follow-Up Automation

Industry

B2B

Hire ALFRED

MIDAS

Overview

Tags

Financial Monitoring

Profit Analysis

Cost Reconciliation

Industry

D2C / E-commerce

Hire MIDAS

PICASSO

Overview

Tags

Visual Production

Ad Variant Testing

Speed-to-Market

Industry

D2C

Hire PICASSO

JARVIS

Overview

Tags

Customer Support

Instant Response

Query Management

Industry

E-commerce

Hire JARVIS

MONICA

Overview

Tags

Inventory Monitoring

Platform Sync

Operational Accuracy

Industry

E-commerce

Hire MONICA

Case studies

Our core case studies — employment meets its evolution.

We believe every business carries a storm—relentless, recurring, and too consequential to ignore. So we build agents to meet it.

Each one descends into that storm with singular focus: engineered for one purpose alone, consumed by one challenge, liberated by all else.

Business to Business

Approach

A well-established B2B company operates on the strength of its reputation and market presence. At this stage, the foundation is solid, but the day-to-day operations often become complex and resource-intensive. The primary challenge is maintaining high performance without the outreach fatigue and staff instability that comes with growth.

The most significant friction points are outreach fatigue and staff instability. In the current business environment, cold outreach emails and messages are ignored at scale, resulting in massive wasted effort and lost opportunities. The business suffers from the constant cycle of hiring and training human sales teams, leading to high overhead costs and knowledge loss every time an employee leaves.

We solved these challenges by introducing HOMER, who handled the research and initial outreach with the precision of a senior strategist, and ALFRED, who acted as the permanent backbone of the sales office. These are custom-built systems—designed to manage the repetitive, high-burnout tasks while keeping the company's institutional knowledge intact and accessible.

The business shifted from a state of constant firefighting to smooth, predictable operations. By handing over the manual, high-burnout tasks to digital workers, the human team was freed to focus on high-level strategy and relationship building. The sales cycle accelerated, response times dropped from hours to minutes, and lead-to-meeting conversion increased by 35% within 60 days.

Direct to Consumer

Approach

A well-established D2C brand has moved past the early days of mass advertising and has built a direct connection with its audience. At this stage, the brand is a living entity that knows its market. However, the challenge lies in keeping the business profitable while the world around it gets louder and more expensive to navigate.

The two biggest threats are invisible profit leaks and creative exhaustion. Rising customer acquisition costs are eating into margins, often turning a sale into a loss-making event. At the same time, the constant demand for new photos and videos to feed social media and ad platforms has pushed teams to their limit. The brand is forced into expensive, slow production cycles just to keep its ads from becoming stale.

We addressed these issues by introducing MIDAS and PICASSO to the team. MIDAS acts as the Profit Watchdog, calculating true profit per order and flagging hidden costs like incorrect shipping charges or unclaimed refunds. PICASSO became the on-demand creative studio, producing dozens of high-quality ad variants from existing assets—eliminating the need for repeated photoshoots and reducing creative turnaround time from weeks to hours.

The brand moved from survival mode to confident growth. With profit protected and creative production handled by digital staff, the founders could finally step away from daily fires. The result was a business that scaled with clarity—where the money was tracked, the brand stayed fresh, and growth happened without the chaos.

E-commerce

Approach

A well-established E-commerce brand has mastered the art of selling online. It handles high volumes of transactions and manages complex backend logistics across multiple platforms. At this level, the brand is a fulfillment machine that relies entirely on the trust and reliability it provides to thousands of customers every day.

The primary friction points are customer support overload and inventory fragmentation. Customer support teams are often drowned by routine inquiries—mostly regarding order status—creating a wall of noise that prevents meaningful work. Simultaneously, selling across various channels often leads to "ghost inventory"—when the digital shelf and the physical warehouse fall out of sync, leading to stockouts, revenue loss, and broken customer promises.

We brought order to operations by deploying JARVIS and MONICA. JARVIS acts as the Digital Host, answering the vast majority of routine support questions instantly and with perfect patience. MONICA becomes the Inventory Controller, continuously monitoring stock levels across every platform and notifying the team the moment a sync issue appears—so it can be resolved before a customer is affected.

With routine questions handled and inventory perfectly balanced, the operational chaos vanished. The brand regained its reputation for total reliability, the operations team was freed from repetitive stress, and the entire storefront operated with the precision and speed that customers expect from a world-class brand.